Client: Copywriter Collective
Industry: Freelance Copywriting Marketplace
Service: Technical SEO, Keyword Optimization, Content Strategy, International SEO
Campaign Duration: ~12 Months
Goal: Increase organic visibility, rank for high-converting keywords, and expand international traffic.

The Challenge

Copywriter Collective had a strong portfolio of global talent—but their organic visibility wasn’t matching their brand’s potential. Their site had:

• Stagnant organic traffic

• Unoptimized blog and landing pages

• Duplicate or thin content in some areas

• Lack of keyword alignment with high-buying intent searches

• Low visibility in country-specific SERPs (US, UK, EU)

The Strategy

Technical SEO Overhaul

We conducted a full audit to resolve crawlability issues, structured data gaps, and on-page errors (missing H1s, meta issues, slow pages, etc.).

Keyword Research & Targeting

We focused on transactional and niche terms such as:

• hire copywriters

• copywriters for hire

• arabic copywriting agency

• freelance copywriters for hire

• find a copywriter

These terms showed high intent and aligned well with the client’s core services.

Content Optimization

• Rewrote core service pages to include primary and secondary keywords

• Created optimized meta titles & descriptions for 100+ pages

• Refreshed old blog content with updated SEO data

• Added internal linking from blog → service pages

Location-Based SEO Expansion

We built out geo-targeted landing pages and optimized for city- and country-based keywords like:

• copywriting dublin

• copywriter toronto

• copywriting stockholm

• copywriter padova

This helped win local #1 rankings in competitive markets.

Featured Snippet & Long-Tail Strategy

We targeted long-tail and quirky terms like:

• worst slogans

• weird slogans

• bad slogans

• bad taglines

• nudge email

These earned top positions and increased engagement from new user segments.

The Results

📊 Comparing performance over 12 months (Ahrefs data):

Top Page 1 Rankings Now Include:

• hire copywriters (#1 US)

• copywriters for hire (#4 US)

• worst slogans ever (#1 US)

• arabic copywriting agency (#1 US)

• copywriting dublin (#1 Ireland)

What the Client Said

“Christian helped us scale our SEO in ways we never imagined. We’re ranking #1 in multiple countries and getting quality leads every week without spending a dime on ads.”
— Jack

Tools Used

• SEMRUSH

• Screaming Frog

• Surfer SEO

• Google Search Console

• Google Analytics

Final Takeaway

A well-executed international SEO strategy paired with smart content optimization can exponentially increase visibility—even in a competitive service-based industry like copywriting. This campaign is proof that with the right guidance and technical rigor, SEO can scale brands globally.